Timeline

2001 - 2025

Strategists, technologists and storytellers, solving real-world challenges since 2001

We created Dubai’s first national tourism brand, helped build the Smart Dubai initiative, co-authored the Happiness Agenda, built Dubai’s Public Art Strategy, helped develop the Dubai Blockchain Strategy, branded UAE’s Mission to Mars, trained over 1000 leaders in design thinking, help lead digital transformation for Abu Dhabi Government and have invested in over 50 ventures.

2001
Founded in Dubai

We are the first independent practice of its kind, with headquarters in Dubai, and offices in Abu Dhabi & New York.

2006
Design
Created Dubai’s first tourism brand

We conceived, designed and developed a unified city-wide national tourism brand, campaign and digital destination.

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